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Dec 5, 20247 min read
The Peak-End Rule
The story is only as good as its ending. This saying is scientifically proven. So don't give up and end this year with a bang! There's...
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Nov 30, 20244 min read
Be funny. Get money
Are you missing the good old days when holidays were longer, girls were obedient, and commercials were funny? Don’t worry, you’re not...
12 views


Nov 26, 20246 min read
People tend to rebel against CAPS LOCK
If you push somebody to agree with you, they will always run the opposite way. Offer them the room to make their own decision instead....
11 views


Nov 22, 20246 min read
Don’t ask them. Test them
Women don’t know what they want. Men don’t know what they want. We all pay a good buck to gurus and therapists to tell us who we are. If...
8 views


Oct 24, 20245 min read
You’ll need 382 seconds to read this article
“Dad, can I have 30 quid please? I want to buy some stuff for school.” „Absolutely not,“ you shake your head, „do you think I’m stupid?...
11 views


Oct 2, 20246 min read
Exactly. Period
Do you think you have the best imagination ? This article will put it to the test. Keep reading. This article is inspired by The ...
24 views


Oct 1, 20243 min read
Design article for writers. Let’s talk fonts
Are you exhausted of people pointing out you are “just a writer“ ? Everything is fine until you hear one of these: “Hey Steve, are you...
14 views


Sep 23, 20246 min read
Rhyme for your life
“How is Nancy Ramgopal?” “Ohh...you remember my cowokers?” Your partner is touched. “Of course, honey. It's important to me.” You go for...
16 views


Sep 13, 20244 min read
The Gener_tion E_ffect
“You know which restaurant we should go to tonight?“ You ask your partner. “Rest at Uran. I love that place… by the way, did you know...
19 views


Sep 11, 20245 min read
Don’t push to sell. Remove obstacles that keep customers from buying
My parents went on vacation. They left me in charge of watering their plants. “With a watering can you'll be done in an hour,” my dad...
17 views


Aug 29, 20245 min read
How to write a “noice” Stand-up
Creative fluids never left my veins. From time to time I attend a good old Performer or Clown workshop. You would be surprised but those...
25 views


Jul 22, 20244 min read
Price Influences Your Judgement
“I prefer these painkillers,“ you point your finger at the fancy brand. “They’re a bit more expensive, but they work!” Do you connect...
12 views


Apr 20, 20244 min read
Your Surroundings are All That Matters
“I think this café doesn't serve good donuts. I prefer the Loveduds around the corner. Oh, you don’t know them? The ones with the fancy...
10 views


Apr 19, 20243 min read
Your First Time Matters
“Sandy’s? Oh no! Let’s pick up another restaurant please. Sandy’s are trash. Why? I was there once and they served me bad chicken.”
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Apr 18, 20244 min read
The Power of Context is Stronger Than you Think
“I will never waste money on a designer handbag. I don’t need to pay for logos,” she said while sipping the Spring Godzilla Laté from...
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Apr 16, 20244 min read
You Won't Admit It. But You're Lying.
“I didn't cry during Titanic. But I know that some people do. Especially during the end scene, right? So moving…” Is that you? Grab your...
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Apr 16, 20244 min read
Be Brave. Pain is a Part of Payment.
“It’s a beautiful restaurant. They let you pre-pay first and then at the end they gave you back the remaining money. I mean – I ate and...
19 views


Apr 12, 20244 min read
We're Creatures of Habit More than We Think
“Let's try something new today. Let's go to that new Indian restaurant! But... wait, no. I feel tired. Let's visit our favourite place...
25 views


Apr 11, 20244 min read
You Don't Want to Stand out. Trust me
“No, I can't remember our engagement date. But I remember you wore weird socks that night.“ – Is that you? Then you should read this...
24 views

Mar 28, 20245 min read
Healing Article about Social Proof
“I don’t care about being popular. That’s so superficial. But at the same time… I don’t want to be alone. It does not make any sense.” –...
66 views
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